From a Home Kitchen to a National Stage: The YB Foods Journey of Trust

Date: September 13, 2025

Every business begins with an idea. But for us at YB Foods, our story started with something more fundamental: a belief in the power of healthy food and an unwavering commitment to quality. Our journey began in December 2019, with a series of at-home experiments focused on harnessing the incredible nutritional potential of millets.

The Unexpected Catalyst: From Challenge to Opportunity

The COVID-19 pandemic arrived not as a roadblock, but as a period of intense focus. While the world paused, we doubled down on product development, using this time to perfect our recipes and expand our knowledge of millet-based foods. This period taught us a valuable lesson: resilience is a non-negotiable part of the founder's journey.

A Strategic Choice: Building Trust Through B2B Partnerships

In the crowded food market, many startups chase a direct-to-consumer model. We recognized a different, more sustainable path. We chose to be the silent engine behind other successful brands. Our B2B partnership model, focusing on white-label and bulk manufacturing, allows us to leverage our core strengths in large-scale, high-quality production without the immense cost of building a consumer-facing brand from scratch. This symbiotic relationship is built on a foundation of trust: our partners trust our quality, and we trust their ability to grow their brands. It’s a win-win that builds a more resilient and sustainable ecosystem.

From Certified Excellence to National Recognition

Our commitment to trust extends to every facet of our business, from sourcing to quality assurance. We are proud to be a USFDA certified company, a testament to our rigorous quality control and adherence to global standards. Our dedication has been acknowledged by prestigious organizations like APEDA, NAFED, and the Government of India, a significant step that solidifies our position in the healthy food industry.

In 2023, the International Year of Millets, we were honored to be part of a national movement. Our products were proudly displayed at events like the launch of the International Millet Year 2023 by the Honorable Prime Minister, Shri Narendra Modi Ji. We even had the distinct privilege of hosting him and other dignitaries at our stall during the Global Millets "Shree-Anna" Conference in Delhi. These moments underscore our role in not just building a business, but in contributing to a healthier nation.

Our Journey Continues: A Call to Partner

The YB Foods story is still being written, and we are constantly driven by our commitment to innovation, quality, and our partners. If our journey resonates with your brand’s mission, and you are looking for a trusted partner to bring your healthy food vision to life, we invite you to connect with us.

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