YB Foods: Paving the Way for Millet-Based Food Innovation

YB Foods: Paving the Way for Millet-Based Food Innovation

Yash Agrawal

A Successful Showcase at the Global Millets "Shree-Anna" Conference

YB Foods, a pioneer in the realm of millet-based food products, had the distinct honor of participating in the Global Millets "Shree-Anna" Conference, held at the IARI Campus, Pusa, New Delhi, in March 2023. The conference, a significant event marking the International Year of Millets 2023, served as a platform to showcase innovative millet-based products and technologies.

As a selected exhibitor by the Agricultural and Processed Food Products Export Development Authority (APEDA), YB Foods was thrilled to present our diverse range of millet-based ready-to-cook and ready-to-eat mixes. Our offerings, including millet idli mix, millet dosa mix, millet pancake mix, and healthy roasted chiwda, captivated the attention of attendees, ranging from government officials and industry experts to discerning consumers.

A pivotal moment during the conference was the visit of esteemed dignitaries, including Prime Minister Narendra Modi, Minister of Commerce Piyush Goyal, and Food Minister Narendra Singh Tomar. Their visit to our stall and their commendation of our gluten-free, guilt-free, high-fiber, and high-protein products were a source of immense inspiration and encouragement.

The conference provided YB Foods with a valuable opportunity to network with industry professionals, explore potential business partnerships, and gain insights into market trends. We were delighted to engage with attendees and share our passion for millet-based products, highlighting their nutritional benefits and versatility.

The Global Millets "Shree-Anna" Conference was a memorable milestone for YB Foods. We are grateful for the opportunity to contribute to the promotion of millets and showcase our innovative products. As we look ahead, we remain committed to our mission of making millets a staple in every kitchen, fostering a healthier and more sustainable future.

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